What can Nyota mean for your business!

It is all about offering you a complete picture of different environmental factors - on which you can make your business decisions. Process Nyota Consulting

By monitoring environmental factors regularly , we limit your risks and increase your chances of success in international business.
The eight environmental factors that we focus on, are the PESTLIED factors, PESTLIED is an acronym that is used to analyse the business environment by looking at the following area’s;


  • Political factors, the stability of governments and the rules and measures of national and regional governments.
  • Economic factors, such as taxes, grants, donor funds and interest.
  • Social factors, include social trends and the attitude one takes to your company and your products.
  • Technological developments, products or processes can change and change demand .
  • Legal factors may create opportunities or reduce them .
  • International factors such as exchange rates and technical trade barriers.
  • Environmental factors, attention to the environment and sustainability will influence production and products.
  • Demographic trends, affecting demand for your product or service and the availability of labor.

The value of the PESTLIED factors varies from company to company. A country with few laws on intellectual property maybe a no-go area for a knowledge broker. For an architect who gets a major design contract it can be an opportunity.